Designer Specializing in
Logo & Brand Identity
for Small Businesses
Hi! My name is Kat! Nice to meet you!
For over ten years I've been a graphic designer, five of which I've specialized in Logo and Brand Identity Design. The reason I made the switch to focus specifically on branding is because I realized that a logo design is just not enough. Brand owners need more than a fancy logo to compete against big corporate budgets and shortening attention spans. I've also recognized the gap between what an owner envisions for their brand with what they're able to communicate, resulting in a design that misses the mark. I hope to help with both!
I AM ON A MISSION
to help business owners deliver their gifts, services, or products to the audience that needs them through cohesive, effective Branding that helps them stand out in the market place.
BECAUSE I BELIEVE
serving purpose driven, real-people powered businesses helps strengthen local business, thus affecting our direct families and communities, and impacting our world at large.
THIS PAGE COVERS A LOT, HERE ARE SOME SHORT CUTS:
A PRIME MOMENT IN TIME TO BE A SMALL BUSINESS OWNER
Today's online space has created an open platform for consumers' needs and values to be heard. As it turns out, they're demanding higher quality, transparent business ethics, and sincere, genuine interactions. Now more than ever, the playing field has been leveled, allowing smaller businesses to do more, reach more people, and make more sales, without needing a big corporate marketing budget.
Although ideal, it can still be confusing for business owners to know where to start. How do you separate yourself from competition when there's so much of it? How can you make sure your brand holds its own against competitors without looking so similar, it gets lost in the blur? What's the balance between looking high quality, without feeling inaccessible? How do you communicate your mission in a glance? This internal conflict is where Branding can help and I'd love to show you how.
Applying Market Research & Strategy to Design
Design Options for Bigger Picture Planning
A PROVEN PROCESS
Over the years, I've developed my Brand Identity Process that has helped me get a clear idea of what my clients truly want, even when they're unable to fully describe it themselves. Paired with marketing research, I create effective Brands that represent both the mission and values of the company, as well as the targets audience that's looking for them or their product.
A Step-by-Step process I've developed over the years to bridge the gap between the big vision you have for your company with the marketing message and material you're actually putting out.
You Know You Need a Brand Identity If...
– Your product isn't selling at the price point its worth
– You can't get the attention of the buyers or stores you want to work with
– You've been through numerous iterations of designs and designers, but still can't get the look you're after
– Younger or lesser quality competition is getting the deals, investors, or followers you seek
– You've been around a long time, but no one knows or recognizes your company
– Your company or service is multi-faceted, so you struggle with direction or building concise marketing
– People constantly question your rates
– People don't understand what your service or product does
– There's a lot of competition for your service or industry, and you don't know how to stand out
WHAT IS A BRAND IDENTITY + WHY IS IT IMPORTANT?
Hello! I'm Kat!
Living in beautiful, sunny San Diego, I've been designing professionally for over 10 years, but really, I've been designing since I was a kid in middle school yearbook, so almost my whole life. I'm a proud mama to one amazing kiddo named Bella, and two pups. We love to spend our days outdoors, hiking, at the beach, camping, and lately we've been bitten by the travel bug! Most recently we spent a whole month in Ireland, our favorite home away from home. Our next travel goal is to live and roam the country in an RV!
6 Fun Facts About Me
I love throwing BIG, themed parties!
(Hellooo Glow-in-the Dark kids parties and turning my house into Hogwarts.)
My first time scuba diving was in glacial waters in Iceland. (Guess I'm part viking!)
I used to be allergic to cats. (Ha! The irony.)
I've been designing since I was 12 years old! (Whhaat?!)
A lot of design techniques I learned during my high school yearbook camp (heyy #nerd) I still use today!
I won 2nd place in my 4th grade science fair for what I now realize was a worm compost! (I just picked it because I thought worms were cool and easy to draw. Ha!)